One example is, suppose you wish to examine how COVID-19 has affected the hospitality sector. In that case, you can pick out both a representative case, like a large hotel chain, or an outlier case, such as a smaller Bed and Breakfast which has managed to outlive the pandemic. https://rafaelozskp.tribunablog.com/top-latest-five-hbr-case-study-analysis-urban-news-48383577